Our First Field Trip – Budapest Pride 2015

The first week of July the research team visited Hungary for the 20th Budapest Pride Parade, which took place Saturday 11/7 2015. The parade was the grand finale of a week of cultural celebrations of the lesbian, gay, bi, transgender and queer, offering theatre and dance performances, concerts, speeches and parties. Paraders were let to entry the closed off event at the crossing of Nagymezö utca and Andrassy avenue, one of the most beautiful avenues in Budapest, adorned with neo-Renaissance palaces. Love was celebrated in full sunshine as the parade moved along the avenue towards the west, crossing the chain bridge and ending in the park Taban. Reaching the end destination the participants looked both exhausted and satisfied, sweaty from the summer heat and vibrant dancing along the cordoned off roads. The surrounding blocks and open spaces had been emptied of people and the multifaceted love-sharing community was almost invisible due to the broad cordons. Reaching the chain bridge, only the parade could pass, whilst spectators had to cross the river on alternative bridges. The happy paraders got closer to each other on the narrow bridge where the sensation of affinity rythmically flourished.

The music to celebrate sexual minorities echoed at a distance, as the anti-demonstrators were left to whistle and yell their aversion in vain. Armoured mainly in thick black protective uniforms, the police identified some of them on the Erzsébet bridge south of the chain bridge, before they were let to go. The resistance to sexual minorities, which includes groups who hold religious beliefs, seems overall to have passed by without major complications, attesting to an elaborate management of political differences, in relation to sexual and ethnic minorities, within the Hungarian context.



David Redmalm spent a week in Prezi’s office, interviewing, shadowing and observing the everyday work of the employees as well as the specific practices undertaken by those managers who were responsible for the ‘We are open initiative’. He even went shopping with the CEO and conversed about Prezi’s new personally demanding, but so far successful, media strategy.

Karin Berglund and Annika Skoglund arrived the day before the parade, as they had attended the 9:th Critical Management Conference in Leicester, UK, to present papers both on ‘alternative entrepreneurship’ and ‘climate social science’. Karin gathered empirical material walking within the Pride Parade, focussing on the work pursued by the volunteer organisations. Annika’s main mission was to be in the close perimeter of the cordoned off areas, capturing some of the anti-demonstrations. The research team hopes to produce a documentary which contextualizes Prezi’s management of sexual minorities, internally as well as externally, with help of the vast collection of empirical material collected during the week.

Until next time,
Annika Skoglund, Karin Berglund and David Redmalm

foton: Annika skoglund